The opening pragraph sent my woodar into overdrive:-
So Are There Really Any Reasons To Consume Xocai Dark Healthy Chocolate, Ha Of Course There Are, In Fact There Are 22 And Counting, Tests Upon Tests Are Being Done To Find Out The Endless Benefits Of Consuming Xocai.
Bizarre use of capitals. Always a good warning sign. No links to these “Tests Upon Tests” of course.
And the 22 reasons are allegedly:
So are lots of things you can get a damn site more cheaply. No evidence offered that Xocai is particularly nutritious.
So do cereals and vegetables.
Lowers Bad Cholesterol
Now this is a medical claim. No evidence is offered. Not even a link to any.
Contributes To Weight Loss
Since it is 7% sugar I rather doubt this.
Full Of Needed Antioxidant’s
So is an orange. Note the abberrant apostrophe btw.
The technical term for claims of this type is “a load of bollocks”
Reduces Blood Pressure
Strengthens Bloods Vessels
Improves Insulin Levels
All these are medical claims which I very much doubt can be substantiated. Again, no evidence is offered. This dearth of evidence would make a homeopath blush.
Supplies The Body With Needed Minerals
So do fruit, veg and meat.
Fights Free Radicals
Restores Antioxidant Power
Classic woo claims. And the claim about antioxidants is a repeat anyway.
I prefer my food not to do this. Do you have to stun Xocai before you can eat it?
Rich In Iron
So is a rusty nail.
Cleanses & Detoxify
Your body detoxifies without help of nutriwoo products. “Cleanse” is a totally meaningless claim but it sounds nice.
Helps Fight Cancer
Two more major medical claims which again are not supported by any evidence.
Fights Cell Mutation
If this was true they would be in Nobel Prize territory.
Filled With Essential Oils
No evidence offered again. And again you can get them more cheaply.
Strengthens Heart & Inhibits Platelet Formation
No evidence for the medical claim. And is inhibiting Platelet formation really such a good idea? That would make it harder for your blood to clot if you cut yourself.
Boosts Well Being
If by this they are claiming that it makes you feel good, then that is entirely subjective.
And so is this. You may enjoy the taste, or you may not.
I am not going to beat about the bush here. Many of the above claims are outright lies. I would like to report them to the ASA but regretably they do not cover claims made on a company’s own website.