Posts Tagged ‘Carolin Toskar’

WooWriter’s Template

September 26, 2011

Just to prove it exists

The offending article

There seems to be some template ‘health’ journalists (particularly those at the Metro) use to write about alternatives to medicine. It goes something like this:-

1. Profess scepticism about the latest woo

2. Give it a try anyway

3. Woo practitioner performs some jiggery-pokery and claims to have found a problem previously un-noticed by the journalist.

4. Wooster claims to have cured the ‘problem’.

5. Another, self-limiting, problem clears up shortly afterwards

6. Journalist is converted to belief and writes a gushing piece of advertorial for the new woo. (more…)